Oscar Aguirre
Commercial Director | Brand & Marketing Strategist
A five-time reinvented entrepreneur, Oscar Aguirre is a creative thinker and strategist with over 20 years of experience and a genuine passion for helping clients succeed. Trained as a graphic designer at La Salle University, driven by advertising, and evolved into strategic leadership, he has built his career by helping businesses and institutions grow, solidify their presence, and communicate their true value.
He holds certifications in Strategic Marketing and Digital Marketing from Tecnológico de Monterrey and has led high-impact projects for major brands such as PEPSICO, HEB, CEMEX, La Moderna, Feria de León, Guanajuato Puerto Interior, and the Government of Guanajuato, among many others in the private, public, and political sectors.
Currently, he serves as Director of BrandCenter in Mexico and Stratexus in the United States, crafting branding and digital marketing strategies for residential and industrial real estate developments across Texas, Colorado, San Luis Potosí, Querétaro, Zacatecas, Yucatán, and Tamaulipas.
Oscar’s leadership blends commercial vision with a deep empathy for people. He listens far more than he speaks, allowing him to truly understand the dreams and concerns of his clients—and shape them into messages, brands, and strategies that sell. He believes that great business is built on great relationships, and that trust is the foundation of growth.
A fan of calculated risks and ventures that challenge his comfort zone, Oscar always keeps his team’s and his family’s well-being at the center. Beyond titles, he defines himself as someone driven to serve, create, build, and contribute. As he puts it:
“I’m kind and caring—but never weak.”.
With a rare combination of creative instinct and strategic discipline and a strong background in brand positioning and strategic marketing, Oscar Aguirre helps BarakaX deliver tailored expansion strategies for international investors and tech-driven companies. He ensures each client’s market entry is not only efficient but also brand-consistent and culturally aligned. By translating complex visions into clear value propositions and high-impact messaging, Oscar helps companies build trust, accelerate visibility, and establish a strong foothold in the U.S. market—especially in competitive innovation-driven sectors.